An expansive view of a vineyard with golden autumn vines under a dramatic, cloudy storm sky, representing operational resilience in the hospitality industry.

Patrick R. Dunn

Patrick R. Dunn | Author, Speaker & Founder of Vianarra. Thirty years leading operational crisis teams, with the narrative training of a storyteller and a National Park Service ranger behind it.

Two kinds of work

Vianarra — hospitality storytelling

For winery owners, boutique hotels, and independent restaurants. Guest experience audits and staff workshops that turn a property’s real story into repeat visits, wine club conversions, and a welcome that holds under a rush.

Operational leadership & keynotes

For associations and corporate teams. High-stakes leadership drawn from thirty years running crisis operations across four continents. Readiness, not wellness.

About Patrick R. Dunn

a photo of Patrick R. Dunn

Patrick R. Dunn spent thirty years running operational crisis rooms across four continents, through 9/11, Hurricane Katrina, and Hurricane Sandy. Before that he was a National Park Service interpretive ranger, where he learned to read a room and connect people to the landscape in front of them. He trained in narrative craft at the University of Maine under Stephen King and the folklorist Sandy Ives. Today he's a WSET Level 3 certified wine professional based in Sparks, Nevada, and the author of Stop Leading on Empty. He works with the properties and audiences that want real readiness and a story worth defending on the floor.

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Stop Leading On Empty

Patrick's book on leading when you're running on fumes. Presence, purpose, renewal, and service, written for the people who have to hold the standard when everything is under pressure. Published by Archway / Simon & Schuster, April 2026.

From the Stories

Patrick writes weekly about hospitality, wine country, and leadership. A few recent pieces:

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